Shift Royal clothing was founded on the company’s passion for cars. What started this was the first Fast and Furious movie that was created in 2001. The variety of cars in that movie created a spark of ideas, leading the way to the creation of Shift Royal.

The Shift Royal campaign was formed and based out of Ellensburg Washington in 2018. Clothing design is heavily inspired by tuner cars, along with the JDM scene. Shift Royal works to create designs that come from the passion of cars and what the people at the company would rep. While also designing with the mindset of what other people might enjoy wearing.